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Earlier this week, I received the sweetest little press drop to celebrate the launch of a new baby and kids clothing line. I really loved the press drop, I loved it was personalized and the PR clearly took the time to get to know me and my girls before just sending out the drop. This in turn peeked my interest in the new brand they were promoting, how cute is this little Emily dress for Hannah from Parental Instinct?

I was also intrigued by the fact that Parental Instinct range is designed by two sport, style and design-loving dad’s, Paddy Muldoon and Chris Baff, with a combined 37 years experience designing, producing and marketing innovations in sportswear. 

It was in the middle of one those midnight exploding nappy-changing moments, when I had misaligned my son’s babygrow press studs โ€“ again! โ€“ that I thought: there just has to be an easier way of doing this”, remembers Paddy, “parenting is hard enough as it is, so why not try to make it easier?

And that’s how this no nonsense, ingenious range of children’s wear was born. 

Have a look at some of these cute items:

Short_Sleeve_Vest_Girls_Triple_Graphic_Pack0131_2467bdad-41a6-4db3-84da-d0626e8c66d0
Vests come in packs of 3 & retail for R399
Leggings also come in packs for 3 for R399
Leggings also come in packs for 3 for R399

 

Not only are the outfits cute, they’re clever too, using spill resistant and stain release Nano Technology , making them both stain resistant but also forcing any liquid (think spilled milk, drool & dribble) to simply bead off the garment as if it were water resistant. 

Also, note the clever color coded studs, so no more struggling, or dressing and redressing your baby in the middle of the night after a nappy explosion or while harassed and squeezed into a baby changing room at your local mall.

Colour coded press studs
Colour coded press studs

Here are a few more of the cute items available from Parental Instinct:

Short babygrows
Short babygrows
Long babygrows
Long babygrows

Would you like to win a R500 online shopping voucher from Parental Instinct? Simply follow the Rafflecopter entry form below to be eligible to win. 

T’s & C’s

  • Open to SA residents only
  • Only users who have completed the entry form will be eligible to win
  • Winner will be randomly chosen by Rafflecopter and announced once entries are vetted. 

Competition will close on 2nd June. 
a Rafflecopter giveaway

 

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