Brought to you by Prima Toys.

For a while now I’ve hearing the most appalling advert for Barbie… Mega Bucks Barbie! I mean really???? As if Barbie wasn’t already setting an impossible physical standard for  little girls, now she was all about the megabucks too???

Thankfully I was to discover that in fact the advert I kept hearing was Mega BLOKS Barbie when my girls and I were invited to the Mega BLOKS Barbie launch last Sunday.

“In true Barbie style, Mega Bloks Barbie invites girls to build, explore and play in her fabulous and fun world.”

Finally little girls are introduced to a brand new construction toy which encourages them to “Build the Barbie World they Imagine”! From a Luxury Mansion to a Fashion Boutique and even Barbie doll’s signature pink convertible car, Mega Bloks Barbie is making over one of the fastest growing toy categories, one pink block at a time.

These essential building blocks for girls engage girls in the building process by giving them everything they need to build, design and decorate their very own Barbie world. Building a Mega Bloks Barbie play set not only creates an emotional connection for little girls to building but also inspires a sense of confidence and accomplishment.

Research in child development has shown that children benefit from playing with blocks and toys, developing long-term benefits well beyond the playroom. “Combining block play with open-ended and imaginative play, children experience an extraordinary level of brain building,” said Dr. Maureen O’Brien, developmental psychologist, child play expert and product research consultant for MEGA Brands. “This combination of play patterns encourages exploration and storytelling, building context for children and a better understanding of the world around them.”

The full collection includes compatible Build ‘n Style play sets, such as: Luxury Mansion, Fashion Boutique, Pet Shop, Convertible, Pool Party, and so much more. Unique to Mega Bloks, most play sets include removable “building plates” – platforms on which girls build each room – for easy building and styling play. And for the classic Barbie fashion and hair play, all Mega Bloks Barbie play sets include one or more mini-fashion figures of Barbie and her friends with interchangeable hair styles and outfits. For more info on Mega Bloks Barbie range visit www.primatoys.co.za

All the little girls who attended the launch were given a gorgeous goodie bags…. Ava refused to leave without her “party pack” (sweet child) and you have no idea the excitement & hours of fun she has had when she discovered what was inside.

Aside from playing for hours with her Mega Bloks Barbie, Ava has also refused to allow us to throw away the pamphlets that came inside the boxes, she spends ages pouring over them and pointing out what she else she wants from the range…. which is pretty much everything!

We really did enjoy the launch party, it was such a treat, from the beautiful  decor & treats provided by Pretty Things For You and beautiful photography from Catherine Scott Photography.